Azalea’s Story

After spending years of working in both the fashion industry and the corporate world, owner and operator Tara Attanasio made the decision to follow her lifelong dream of owning her own boutique. A native of Guilderland, Tara has been on a path that has brought her to this perfect time to open her own boutique. With a Bachelor’s in Fine Arts in Fashion Design and Marketing, she first began her journey working in the garment district as an account executive at  a dress company, selling to boutiques and specialty stores like her own. Over the past twenty years, Tara has worked in retail management, visual coordinating and merchandising, bridal consulting, buying, small store management, marketing, private seamstress work and property management. Tara has built her career from concept to design, to production, to sales, with all of this leading Tara to opening the doors of Azalea.

Tara, her husband, and two daughters have strong, lifelong ties to the Capital Region. As a result, Azalea is committed to building lasting relationships with clients from surrounding communities.

Azalea’s Philosophy

At Azalea, our vision is rooted in the importance of the process of purchasing a gown for your special occasion, whatever that may be. Our dedication to service and the overall shopping experience will leave you feeling confident about your purchase. We understand the importance of a personalized experience that fits your individual needs. Our hope is for all clients to find their “perfect dress.” We realize the importance of communication from the moment you walk through our doors, until the moment you leave. We want you to look and feel your very best while attending your special occasion.

The Store

Azalea is conveniently located in Carman Plaza located at 3770 Carman Rd in Guilderland NY.  The warm atmosphere in our store promises to make you feel comfortable and at ease from the moment you walk in. We specialize in Bridal, Bridesmaid, Formals, Galas, Prom, Senior Ball, Homecoming, Winter formal, Sweet Sixteen, Bat Mitzvah, Bar Mitzvah, Quinceañera and Graduation dresses. We also carry a variety of accessories.

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